One would think that this product would be similar to opening a pack of Bowman Baseball, especially after reading the back of the pack, which states odds for an appropriately large number of colored-border parallels, Refractors, parallel colored-border Refractors, and die-cut colored-border parallel Refractors. There are three fewer cards per pack than the baseball version of Bowman. Anyway, on to the cards in this pack.
First up came four rookies. They are shown wearing heavily-airbrushed college uniforms and represented by pro team logos above their names. I pulled the #1 overall pick, Eric Fisher, but he is probably a more exciting pick in the world of real football than in the world of collecting. In fact, the only player I'd really even heard of before the NFL Draft was Marcus Lattimore, and he was a 4th-round pick. Maybe this product would be more exciting in a year like last year, with the higher picks being devoted to the flashy quarterback position.
After the four rookies came an insert, a mini card featuring another rookie, a Linebacker who seems to have some potential. But again, defensive players and Offensive Linemen don't typically move the needle on cardboard unless they really transcend their position, get into legal trouble, or have long, soft, luxurious hair and the last name Polamalu. It may be unfair, but Quarterbacks, Running Backs, and the occasional Wide Receiver or Tight End get all the press.
Finally, there are a couple of veterans to round out the pack. Their team logos are off to the side of their names, and they don't get airbrushed uniforms, making these cards a bit more attractive than the rookies earlier in the pack.
Arguably, given the nature of football careers vs. baseball careers, by the time a football player gets drafted/signed and gets a Bowman card, he has pretty much already 'made it,' while the prospects in Bowman Baseball are much younger and earlier in their career trajectories, making collectors who buy the baseball product more like prospectors than the folks who buy Bowman Football.