A while ago Topps did something unprecedented in their UFC NOW line. They released a card for an event that hadn't occurred yet. In fact, the event still hasn't happened. That event was the announcement that Ronda Rousey would return for UFC 207.
It makes sense that Topps would be in a rush to roll out a UFC card at the slightest hint of a Rousey return to the Octagon, but to me it seems like a bit of a gamble from a credibility standpoint. Fighters drop out of events all the time, usually due to an injury sustained at training camp or maybe a failed drug test or something. There isn't really any guarantee that Rousey will actually come back for UFC 207. But this card did have the third-highest sales of the 21 UFC NOW cards that have been released to date, with a print run that trails only two cards featuring Conor McGregor. If they waited until the actual event to print the card, there is a chance that Rousey wouldn't even appear on it, as they typically only print cards for the fight winners.
So far I have a complete set of the UFC NOW cards, so I bought one of the Rousey cards in spite of my misgivings about it. It's a decent-looking card. I just don't like that it's different from all the other cards in the set so far, which are all printed after numbered UFC events to commemorate the winners of key matchups.
Another thing that kind of bothered me recently about the Topps NOW UFC line is that Topps completely ignored UFC 206, which was last weekend. Topps had printed at least one card for each numbered UFC event from UFC 200 to UFC 205, but they didn't even acknowledge UFC 206. I asked about it on the Topps Facebook page and got ignored entirely, and when I asked on Twitter they said they'd get back to me and never did get around to giving me an answer. 16 JAN 2016 edit: This morning Topps sent me a message on Twitter, letting me know that no cards were made for UFC 206, but that they do plan to make cards for UFC 207.
It makes me wonder if they will continue to print UFC NOW cards. I don't think it is a print run thing, as the UFC print runs dwell in the same general area as the print runs for MLS, Premier League, and WWE NOW cards. It wasn't for a lack of good fights, either, as Max Holloway and Donald Cerrone had pretty good finishes to their fights, and Cub Swanson and Doo Ho Choi put on what might have been the Fight of the Year in their slugfest. It could be that they are just gearing up for UFC 207, but I was disappointed that Topps ignored the event completely. At least one fight should have received the NOW treatment.
This Rousey is a nice-looking card, and the announced print run for it was 331 copies.